News and Insights

Case Study: Australians spent $361 billion on retail in 2023, making us the tenth-largest consumer market in the world — proof that even vast oceans and geographic isolation can’t curb our appetite for products. Post-COVID, a privately owned Australian apparel group found itself at a crossroads. Through acquisition, it had added 13 new brands to its portfolio—many offering incremental variations of similar products. Scale had been achieved, but clarity had not. The Challenge

Whether you’re a founder, entrepreneur, or growing a business, strategic PR is a powerful tool to help build credibility, boosts visibility, and grow influence. For many small to medium businesses, investing in PR can be a make-or-break decision — and often, it’s a one-shot opportunity. That’s why due diligence matters. A good PR agency will build your profile and that of your company. However, choosing the right PR agency can be the difference between being overlooked, or be

With over 2.2 million readers each month across print and digital, Body+Soul is one of Australia’s most trusted sources for health, wellness, and beauty advice.

August was a busy PR month at Callista HQ. We secured coverage for our clients in The Age , Business Insider , Inside Small Business and Professional Beauty . For our agency partners, we delivered wins in Channel 7 , Spa & Clinic , Forbes and Inside Franchise Magazine . We also welcomed new client BRE Services, while rolling out crisis communications toolkits and thought-leadership strategies for our emerging clients.