Forme Clinic in Body + Soul

At Forme Beauty and Laser Clinic, Daniela Scarmozzino has built her reputation as a trusted expert in skin health, blending over 20 years of clinical experience with a passion for evidence-based treatments.

Recently, her expertise was featured in Body+Soul, one of Australia’s leading health and wellbeing publications, where she offered her insights on the viral beauty trend known as face taping.

Face taping, for the uninitiated, involves applying sticky strips across areas of the face to smooth wrinkles and “train” the muscles overnight. It’s a trend that’s made waves on social media, with promises of DIY anti-wrinkle results.

“Being featured in such a well-regarded outlet supports her public profile as a go-to expert on skin health, helping current and future clients feel confident that they’re in experienced hands.”

Daniella in Body + Soul

Daniela’s inclusion in body+soul is more than just a media mention — it’s access to a highly-valuable platform.

With over 2.2 million readers each month across print and digital, Body+Soul is one of Australia’s most trusted sources for health, wellness, and beauty advice. It’s the kind of exposure that helps cut through the noise of social media trends, giving space to expert voices who prioritise facts over fads.

For Daniela, this kind of media visibility helps reinforce her clinic’s philosophy.

Being featured in such a well-regarded outlet supports her public profile as a go-to expert on skin health, helping current and future clients feel confident that they’re in experienced hands.

At a time when beauty trends can spread faster than facts, this is exactly the kind of trusted commentary the industry needs.

Daniela was pretty clear in her verdict- facial taping is probably not a great idea.

Stick to what works diet, exercise, fresh air and good skin care.

If you would like to use PR to organically build your profile, get in touch.

Mikhaela Delahunty is a media and communications strategist and founder of Callista Digital Communications, a Melbourne-based PR consultancy.